Key elements for marketing communications

October 20, 2010 § 2 Comments

The End of Push Marketing

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So you’ve got a great product or service? And it will sell itself because of how great it is? You figured out it doesn’t work that way, but you still believe your product or service really solves a problem people are having, and they might be willing to pay for your solution? There’s a lot of talk about “pull marketing”, and it may work, depending.

Pull marketing is not hard, it’s just a lot of work …

Searching the Web

September 6, 2010 § 2 Comments

Searching the net I start with a single website or file that makes sense and has some key words on it related to my search. If possible I then triangulate three of the major search engines that suit my quest. Meta engines are handy for that. Most meta’s allow queesters and seekers to set which search engines will be asked for their gathered wisdom.

Sizing imperfect and emerging markets

November 6, 2009 § 2 Comments

Mad (magazine)

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Imperfect markets are local “pockets” of unmet need within a mature market. Emerging markets are those which are ready to go through rapid growth (in market size). A commonly known problem is the sizing of such markets. A commonly known solution is “niche marketing”.

Investors know emerging markets cannot easily be sized.
How to size and ground your claim?

Market entrance

November 5, 2009 § 2 Comments

opendoor200Even when you are building a market around your product or services, you enter a market, because it is many layers of markets. A person exist not only in yours, but also in the market around a tooth paste, a washing soap, an enterprise or organisational model, a car, and countless other products. If and when your product is close to another product (solves the same or a similar problem), the markets overlap and you enter the other’s market.
Get a lay of the land, and anticipate responses

Powerful presentations

June 3, 2006 § 1 Comment

Great Unknown (A Series of Unfortunate Events)

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We are bored by bulleted missionary presentations talking down at us, shuing us “what to do next”. It makes for harnessing, instead of nakedness. If we are not to become our “opposers” … If we do not want to harness others … If we do not desire to enforce our will on others … how about we figure out “what to do before” first? What if we were to do some foreplay?

Timing presentations

June 3, 2006 § 1 Comment

Timing presentations

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As second entry on presentations, timing and pacing …

Focusing presentations

June 2, 2006 § Leave a comment

Bust of Aristotle. Marble, Roman copy after a ...

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In Powerful presentations I stepped back. Here I step back even further for a first entry on patterning, pacing, timing, and focusing of presentations.
The Greek spent a lot of time learning effective presentations. Perhaps I can learn something from these ancients?

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