Woolly Mammoth Maturity Model

July 7, 2006 § Leave a comment

Strategic Value

Strategic Value

Phil Stubbington wrote in WMMM – The Woolly Mammoth Maturity Model (Phil’s blog article was removed because it was TABOO in the company he worked for then):

My ten-cents take on it (the Woolly Mammoth Migration Map as metaphor for Corporate Growth) so far is:-

  • Tusks – downright aggressive behaviour
  • Trunks – a tendency to hoover or suck up other smaller animals
  • Shaggy Coats – behaviour or clothing completely inappropriate to its surroundings. For example, use of corporate colours that clash terribly


Yes, Phil, I have some unserious serious (controlled folly) thoughts, and some questions (of course)

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