Key elements for marketing communications

Image by david.orban via Flickr

So you’ve got a great product or service? And it will sell itself because of how great it is? You figured out it doesn’t work that way, but you still believe your product or service really solves a problem people are having, and they might be willing to pay for your solution? There’s a lot of talk about “pull marketing”, and it may work, depending.

Better a witty fool than a foolish wit

One of the important ingredients of a sound business planning process is that we can report on the results of contacting customers and end-users for our product. Commonly (traditionally) this is done by mailed surveys, distributing surveys and/or interviewing at conferences, and telephone interviews.