Key elements for marketing communications

October 20, 2010 § 2 Comments

The End of Push Marketing

Image by david.orban via Flickr

So you’ve got a great product or service? And it will sell itself because of how great it is? You figured out it doesn’t work that way, but you still believe your product or service really solves a problem people are having, and they might be willing to pay for your solution? There’s a lot of talk about “pull marketing”, and it may work, depending.

Pull marketing is not hard, it’s just a lot of work …

Searching the Web

September 6, 2010 § 2 Comments

Searching the net I start with a single website or file that makes sense and has some key words on it related to my search. If possible I then triangulate three of the major search engines that suit my quest. Meta engines are handy for that. Most meta’s allow queesters and seekers to set which search engines will be asked for their gathered wisdom.

Where Am I?

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