Sizing imperfect and emerging markets
November 6, 2009 § 2 Comments
Imperfect markets are local “pockets” of unmet need within a mature market. Emerging markets are those which are ready to go through rapid growth (in market size). A commonly known problem is the sizing of such markets. A commonly known solution is “niche marketing”.
Investors know emerging markets cannot easily be sized.
How to size and ground your claim?
Is this a pounce opportunity?
October 20, 2009 § Leave a comment
In general, opportunity statements can be used as foundation for operations. If you believe there is no opportunity, maybe best to re-evaluate your market instead, or re-evaluate your product/service.
If you are building un-finished products to be customised and fitted for particular contexts, like we are in Satir Workshops, and/or if you plan on licensing your product, this will only work if your ally is able to use it to compete more successfully. And an opportunity statement can be helpful for introducing an opportunity to a potential ally. Moreover, understanding of requirements of competitors can be used to look for fitting allies in the landscape.
The following questions guide me in gathering the necessary information for creating a short and powerful opportunity statement