Satir Workshops a razor blade business?
November 5, 2009 § Leave a comment
Only a few companies have ever been successful selling one product or service into one market for its entire existence. When prices drop, or the market is saturated, or the economy comes to a grinding halt, usually new markets or new products or services are sought. Alternatively, revenues can also be increased by selling a series of related products and services. The razor and blades approach.
The razor and blades model is the concept of either giving away a salable item for nothing or charging an extremely low price to generate a continual market for another, generally disposable, item.
IP protection for fools
October 20, 2009 § Leave a comment
Key element of a company’s sustainable advantage is their intellectual property (IP). No matter which form chosen, these intangible assets can grow significant value. The first thing that comes to mind for most technologists when mentioning “intellectual property” is patents. But, there are four classes of IP that can be of value and considered for enhancing your company’s value in congruent ways. Laws regulate these different forms, and the costs are different