Satir Workshops a razor blade business?
November 5, 2009 § Leave a comment
Only a few companies have ever been successful selling one product or service into one market for its entire existence. When prices drop, or the market is saturated, or the economy comes to a grinding halt, usually new markets or new products or services are sought. Alternatively, revenues can also be increased by selling a series of related products and services. The razor and blades approach.
The razor and blades model is the concept of either giving away a salable item for nothing or charging an extremely low price to generate a continual market for another, generally disposable, item.
Satir Workshops releases unfinished workshop products and its facilitators design and organise new workshops and games on demand, and even on the fly. And we are releasing associated media and works for minimum effort/maximum impact of the “congruence meme”. Congruence is highly contagious and we’re making it even easier!
Work by Satir Workshops is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License. Also based on works at http://www.dtmms.org and druidry.org/. Permissions beyond the scope of this license may be available at http://www.satirglobal.org.
The benefits of commercial creative commons stem from the creation of an active and engaged user community around a product or service while at the same time preventing the emergence of competitors from that community. Competitors in the community are allies. In a nutshell, the agile community helps agile roleplay get to market faster, create a superior service, and sell more easily, all at a lower cost than possible for traditional competitors. In exchange, agile roleplay as a service offers a professionally developed service of compelling value to the agile community at large that community members are free to use under a commercial creative commons license.
What associated independent facilitators and consultants can sell are thin, cheap, customisable blades that can simply be removed from a handle (example: agile roleplay game frame) and replaced when no longer usable: typical and new narratives, and other shapes and forms for sculpting besides a pirate ship filled with witty fools. And workshops on how to shave best, for example for gaining the prerequired skills and abilities to implement Agile roleplay effectively and achieve a cleanly shaved face.
Also very important to understand is that neither handles nor blades are not exclusive. Not only ours fit. Anybody that can facilitate system transformations and write systems thinking narratives can make and sell a fitting blade. Those may be proprietary or not. That’s up to its creators.
- Gillette’s Strange History with the Razor and Blade Strategy (blogs.hbr.org)
- The Five-Blade Razor: America’s Folly [Marketing] (gawker.com)
- The Myth Of Razors And Razor Blades (techdirt.com)